The Target Market: How to Get Customers You’ll LOVE

Target Market image

Recognizing your target market and developing marketing and sales strategies aimed at them is essential.  If you’re not doing this, you’re playing a game of darts blindfolded. To serve as an illustration, let’s examine a company that failed to focus on their target market. In 1996, McDonald’s created and began advertising the Arch Deluxe Burger.  […]

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