The phone rings at your business, and no one answers.  Your customer leaves a voicemail, but nobody hears it.  None of your employees responds to the customer.

It’s that easy. You just lost a sale.

When a customer can access hundreds of businesses’ webpages by clicking the search button in Google, not answering the phone or calling customers back is fatal.  Most likely, the moment they heard your voicemail asking them to leave a message, they began looking for another website and company.

As a small business, your budget probably doesn’t include a call center or someone to answer the phone 24/7.  So how can you ensure that you respond to your leads and customers promptly?

We recommend a few business phone system features that can help eliminate “the unreturned call.”  Read below to see how you can transform your company with a good phone system.


1. Follow Me

With a Follow Me feature, you can setup your phone system to ring your cell phone when you’re away from your desk.  With this, you don’t need to worry about missing an important call when you step out of the office.  The caller dials your office number, and the phone system transfers the call to your cell.

If your job requires you to be away from the office frequently, and you don’t want to hand out your cell number to clients, this feature is essential.


2. Auto Attendant

Having an Auto Attendant is like having a phone operator without human error or a yearly salary.  Auto Attendants are the recorded voice messages that describe to callers which number to press for reaching a certain department or person.

When I research a company’s products, there are a couple things unrelated to the product’s quality that help to determine whether or not I’m going to purchase.  One is a functional and aesthetically pleasing website. The other is that the company uses good business tech.

If I call a company and I don’t reach an actual person, and they don’t have an auto attendant, it automatically tells me a few things about the business. One, they are a small company. Two, they haven’t invested in good tech.  Three, they’re probably a bit out of touch. None of these conclusions encourage me to purchase from them.


3. Voicemail to email

Email is everything. It’s what employees check most frequently, and it’s very convenient.  Voicemail messages left on office phones, on the other hand, are not.

Thankfully, the old-fashioned voicemail message is easily replaced by a phone system that will email voicemail messages to you.  Many phone systems have this feature, and it makes listening to messages and calling back customers easy, both from your desktop computer and your cellphone.  And for small businesses that don’t necessarily have staff in the office at all times, receiving voicemail emails that they can respond to anywhere decreases callback time considerably.

It also eliminates the panicky feeling you get when you listen to a voicemail, and realize that you not only missed an urgent call, but you didn’t respond to the voicemail for over 3 hours.


With the above features, you can prevent losing sales through missing calls and better your customer service and support.

Cloud phone systems, in particular, are a great option for businesses, because they significantly decrease your monthly bill, and they typically require no hardware.  So if you are still using an on-premise system, you should look into the pricing and features of a cloud phone system.