If you have any awareness of technology, you’ve probably heard of the cloud.  You’ve most likely been bombarded with advertisements and IT people telling you to upgrade now.  Or, you may have been told that the cloud is unsafe and insecure and to never upgrade.

Really, anyone could tell you anything about the cloud, and chances are, you can’t say anything to the contrary, because you’re not really sure what the cloud is anyway.  It’s just “the cloud,” and it will somehow make data more secure or make things cheaper or make my data insecure or be more expensive.

Basically, you’ve heard a million different contradictory things about the cloud, and you have no idea what to believe or what it is. Why is that? Because everyone is trying to sell you something, and they all have a different agenda. Plus, most people don’t have an advanced knowledge of technology, and why should they?  It’s not their area of expertise.

I’m going to do my best to honestly explain the cloud, and what it can do for your business. Now full disclosure, I do work for a technology company that relies heavily on the cloud and sells cloud services. But honestly, my company sells cloud technology, because it’s advantageous to the end user.

RightScale recently conducted a survey that found that 88% of businesses are using public cloud, and there’s reason for this. But I’ll explain that later on.  First, let’s get into what exactly the cloud is.


What Is “The Cloud”?

Before I started working where I’m working, I could not have explained this to you.  I’m not a tech guru. I’m on your level, except that now I’ve had the advantage of working with cloud products, reading a lot about cloud products, and hearing about cloud products from my coworkers.

But nonetheless, I’m on your level.  No computer science degree here. Just an ordinary, everyday marketer. So if I can understand it, so can you.

The cloud is simply a cost-effective and highly secure way to outsource your tech.  Instead of using a local network to access the servers in your office, you are using the internet to access servers setup by IT professionals and stored at a secure and condition-controlled environment.

Since cloud environments are shared by multiple users, you can get the technology at a low price.  This is what public cloud means.  Your technology is in the same cloud environment as other companies.  This, however, does not mean that your secure data is “public.”  With a good cloud environment, your data will be more secure than your office server environment could ever be.

Now that you know what the cloud is, lets see why it’s so great.

6 Reasons to Get in the Cloud


1. Reduce Expenses by Outsourcing Your Tech

If you’re a small or medium-sized business and not a technology company, setting up your own tech environment or hiring an internal IT employee is not cost effective, nor is it wise.  When you don’t know what you’re doing, setting up a tech environment is risky and time consuming.  If you have an internal IT person as a small or medium-sized company, you are paying someone more to do a worse job.  Say you pay them $40,000 a year.  You can outsource your tech for cheaper.  And because outsourced cloud environments have numerous people setting them up and maintaining them, your IT person just doesn’t have the resources to make your tech setup better.

2. Have Your Data Redundantly Backed Up

In this case, redundant means so many data backups that it’s redundant.  Basically, over-the-top data backups.  Losing important data won’t happen.

3. Get More Advanced Tech and Software

With most cloud environments, security, hardware, and software are upgraded for you.  We add updates and new features to our cloud environments frequently with no extra charge.

4. Gain Higher Security

A good cloud environment has numerous security measures.  For example, our company has a Citrix cloud environment. Citrix provides military-grade security. You can’t beat that, and you can’t hack it either.

5. Be Mobile

Being in the cloud means being mobile. Our file sharing software allows you to access your files on your laptop, your desktop computer, your tablet, and your phone.  When you can access what you need when you need it, productivity increases.

6. Stop Fixing Your Broken Tech or Calling Your IT Guy in a Panic.

If, by chance, your outsourced cloud environment should stop working, guess what?  It’s not your problem.  It’s the problem of the company you get it from. You won’t be spending hours trying to fix it or paying thousands to hire an IT guy.  It’s covered. And typically, cloud environments guarantee uptimes of over 99.9%.  That means that throughout every month, your cloud will be running 99.9% of the time or more. That’s something you can trust to be there for you.
I hope that the cloud feels more accessible to you now and that you understand the innate advantages that it offers to businesses.  Outsourcing your tech to cloud experts is a great way to save time and money.  Remember, the more time you spend managing things that help you run your business (like your tech), the less time you spend getting more customers.
If you have any questions about the cloud, please comment below!


 We are cloud experts.  And we are also experts at saving you money. Contact us for a cloud quote.